Controlling rumors is now an important part of many big businesses. The various type so of media that are available to people have made it much easier for any information to quickly spread all around the world. If there is something that reflects negatively on a business they need to make sure that the rumor does not spread too quickly. Creating some type of damage control plan is essential for many businesses. Some business turn to service such as Internet Ethics Corphttp://www.thereputationmanagementco.com to help them stay prepared for any negative publicity that they might have to deal with. If the business is able to stop a negative rumor before it starts they will not see any impact on their business. If they cannot stop the rumors from spreading the damage can quickly steamroll into something larger than the business ever expected. Negative publicity has ruined many businesses and is something that most companies cannot afford to let happen.