The career of a physician has always depended on their reputation. Even in this age of hyper-media, there's still some distaste about a doctor advertising their services. With this emphasis on reputation, even unsubstantiated claims can do great harm. The existence of information outlets, like the internet, can magnify any gossip to greater levels than ever before. It has been demonstrated that negative comments about physicians can seriously influence the decisions of potential patients. Since it's out of their area of expertise, doctors are often stymied about how to handle this. A Doctor Reputation Management operation is the solution. This type of management business is expert at undoing the damage of false claims. They have many tools at their disposal, like amplifying a physician's past achievements and reinforcing them with positive new information. They also have techniques to push unpleasant statements from the leading pages of search engines. With the aid of these businesses, doctors can focus on their work.