When people become famous, their lives are no longer private. Everyone wants to know all about them. The public wants to know everything they do, all their personal information, where they go, what they eat, where they live, and a lot of celebrities feel like they are under scrutiny for everything they do. Celebrities are human, and they make mistakes just like the rest of the population, but when they mess up, it is splashed on the front page of gossipy newspapers and popular, unprincipled television shows and internet sites. When celebrities get into trouble, the public seems to thrive on it. They want all the sordid details, the nastier the better. Some celebs could use a bit of Celebrity Reputation Management to help rein in the bad press that seems to follow them in their various, colorful exploits. Sometimes celebrities have too much fun, and they need assistance in keeping things under control.